​Connect 

The way in which an organisation manages communication reveals more about its culture than any other process element. How it approaches strategic communication demonstrates its view of itself and the manner in which it relates to its employees, its shareholders, its customer and the wider public.

The quality of IC is determined by an organisation’s culture. If the culture is one of openness and participation, and democratic in approach its communication will thrive, resulting in a cycle of positivity in which the communication itself will endorse and bolster the culture of openness.

If, however, its culture is closed, autocratic and hierarchical, with a sub-culture of blame and negativity, communication will inevitably be highly filtered, tentative, wary, defensive and subject to interminable approval. Resulting in a communication vacuum.

Understanding the communication landscape of the city and country you live in is akin to understanding the landscape of the organisation you work for. Where to find what information and how to use the information provided is key to managing change and transition.

Our IC process is simple the street pole ad is resident on your mobile and pushes you to the information you need on our SharePoint communication hub. It is designed with opportunities for you to engage with the messaging and participate in the conversation.

Understanding how to improve your interaction skills are also at your disposal and if you find an inspirational soundbite - share it on Yammer!